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Streaming Media

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Streaming MediaVideoHow to Balance Complexity, Efficiency, and Scalability in Hybrid Streaming Infrastructure Design Strategic discussions about migrating streaming infrastructure to the cloud typically revolve around a few key issues like CapEx vs. OpEx and which elements should or must remain on-prem.

Streaming MediaVideoPremion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow New research from Premion and Advertiser Perceptions finds that nearly three-quarters (73%) of advertisers plan to allocate budget to live sports streaming/CTV advertising over the next 6-12 months…

Streaming MediaVideoVertical Video and the CTV Viewing Experience Vertical video is all the rage these days, from straight-to-vert microdrama to the AI-powered verticalization and clipping of legacy IP libraries.

Streaming MediaVideoAdtech Standardization in the Age of Agentic AI and Contextual Ads As agentic AI and contextual advertising move into the adtech mainstream, changing circumstances arguably call out for new standards to establish a working level of consistency and interoperability…

Streaming MediaVideoRTB Wasn't Built for CTV. Agents Can Be. RTB deserves credit for fundamentally changing digital advertising. But technologies have design centers, and RTB's design center was display advertising.

Streaming MediaVideoBias Toxicity, AI, and Contextual Advertising Inviting AI to play a leading role in the match game of contextual advertising raises a number of red flags, and one of the most concerning is the built-in bias in the way that LLMs are trained.

Streaming MediaVideoIBC2026: Making the Case for Europe?s Sovereign Media Cloud European public service media have taken a decisive step toward a shared cloud future, with a new feasibility study revealing that a pan-European cloud ecosystem is not only technically possible but…

Streaming MediaVideoIBC2026: Broadcasters Warn of ?Decisive Decade? as AI and IP Upend the Media Value Chain Across Europe, North America, and the UK, the transition from DTT to IP is already underway. But at the IBC Show in Amsterdam this week this is being framed as a fight for relevance, visibility, and…

Streaming MediaVideoAI and the Golden Rule of Content Discovery What might be described as the "golden rule" or "Platonic ideal" of content discovery on CTV and OTT is "the right content, the right user, the right moment," as Dataxis Principal Analyst Oph?lie…

Streaming MediaVideoReaders' Choice Awards Winners' Circle: Wowza Michael Vitale explains that reliable, extensible, and flexible?media infrastructure can solve?streaming's toughest challenges.?

Streaming MediaVideoReaders' Choice Awards Winners' Circle: LiveU LiveU's Dan Pisarski talks pushing the boundaries of IP video transmission and reliability with the LiveU LU900Q

Streaming MediaVideoReaders' Choice Awards Winners' Circle: Ateme Mickael Raulet explains how Ateme are applying decades of compression expertise to immersive video.

Streaming MediaVideoDolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better understand and deepen fan engagement, as Dolby Vision comes to the platform alongside updates to Dolby OptiView…

Streaming MediaVideoCAMB.AI Unveils the World?s First Multilingual Broadcasting Agent Powered by NVIDIA CAMB.AI unveils its new Streaming Dashboard and SDK at IBC2026, bringing real-time multilingual broadcasting into live production workflows.

Streaming MediaVideoQuickplay Unveils Engagement Quality Score, Powering Content to Value for Media Ecosystems New workflow-embedded intelligence tool scores every asset for engagement value, unlocking greater audience impact from existing streaming catalogs

Streaming MediaVideoThe House Is Calling the Plays: How Sports Betting Quietly Rewrote the Game Plan Since the U.S. Supreme Court opened the door to legalized sports wagering in 2018, the sports ecosystem has evolved at a pace that rivals a two-minute drill.

Streaming MediaVideoFive seconds used to count as low latency. Now only 16% agree. Igor Oreper discusses the latest findings of Bitmovin's Video Developer Report

Streaming MediaVideoAggregation, Personalization, and Other Ways to ?Own? Your OTT Subscribers Partnering with ISPs and telcos to bundle and aggregate content has emerged as an essential strategy for combatting churn and hanging onto customers in the subscription OTT space, but to really "own"…

Streaming MediaVideoProfitability Is Power: NYPR CEO and President Christy Tanner Discusses Free News, FAST Sports, and Transitioning to Public Media In this interview, New York Public Radio (NYPR) president and CEO Christy Tanner discusses her long and varied career in media, from her early days in the pre-digital era working for the Associated…

Streaming MediaVideoAt IBC2026, Show Me What Your AI Tech Changes for Sports Streamers If technology removes repetitive work, reduces travel, or allows teams to do more with the same resources, that's progress. But efficiency and innovation aren't always the same thing.

Streaming MediaVideoZero-Sum Game: Calculating and Managing Streaming TCO While total cost of ownership spans an encyclopedic number of operational touchpoints, managing a video P&L ultimately comes down to making targeted, high-impact architectural choices.

Streaming MediaVideoAI's Streaming Stack: Image Interpretation The companies covered here have substantially leveraged AI or incorporated it into their currently shipping tech.

Streaming MediaVideoFair Trade Even as technology trade shows like IBC, which opens at RAI Amsterdam just as this issue goes to press, atomize those experiences by industry rather than packaging them for popular consumption, they…

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About

The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo