Sony Alpha Universe

10 stories

Sony Alpha UniverseMakersNew On Alpha Camera Academy: Video 201 With Jeven Dovey The newest free course on Alpha Camera Academy, Video 201, helps creators move beyond the basics and start shooting with greater purpose.

September 18

Sony Alpha UniverseMakersSony 400mm f/4.5 GM & 600mm f/6.3 GM Review Roundup: Super-Telephoto Reach, Without The Weight Early reviewers share the same idea: these lenses make focal lengths that once demanded a much bigger commitment feel far more practical to carry and use.

September 16

Sony Alpha UniverseMakersSony Alpha 7 V & Alpha 7R VI Cameras Win Big At EISA Awards Sony took home "Best Product" in multiple categories, including the Alpha 7 V as Camera Of The Year, and the Alpha 7R VI as Best Professional Camera.

August 26

Sony Alpha UniverseMakersThe Best Lenses For Bird & Wildlife Photography In 2026 Discover the best Sony lenses for bird & wildlife photography in 2026. Capture stunning images with top picks like the 400-800mm G & 600mm G Master lenses.

February 19

Sony Alpha UniverseMakersA Complete Buyer’s Guide To G Master Lenses Your cheat sheet to the full range of G Master lenses – including their standout traits and best uses.

December 22, 2025

Sony Alpha UniverseMakersThis Earth Day, Meet A Photographer Working Tirelessly To Protect The Planet See how photographer and International League of Conservation Photographers (iLCP) member Morgan Heim is helping to save the natural world through pictures.

April 22, 2022

Sony Alpha UniverseMakersHow To Make Engaging Photos With Two Simple Tips Tiffany Nguyen (@tiffpenguin) of the Alpha Collective shares two simple tips to help elevate your photography.

August 25, 2020

Sony Alpha UniverseMakersThe PRO-Files: What To Do When You Have To Check Your Camera Gear To Fly Our rundown of airline baggage policies & media rates for flying with camera gear and a gut-wrenching cautionary tale about how to mitigate the risks.

December 12, 2018

Sony Alpha UniverseMakersThe PRO-Files: Social Media & Personal Brands Create A New Niche For Pro Photographers New opportunities emerge for pros catering to entrepreneurs & social influencers by bridging the gap between consumer and commercial photography.

September 19, 2018

Sony Alpha UniverseMakersRX100 IV Wins Best Overall & Best For Video at DPReview "RX100 IV is an incredibly versatile tool, and yet, it still fits in a pocket."

June 20, 2016

The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo