ProVideo Coalition

10 stories

ProVideo CoalitionCinemaAre you heading to the Post Atlanta Conference? The inaugural Post Atlanta Conference runs September 26–27, 2026, at the Plaza Theatre on Ponce. Two days, 50+ post professionals, and 20+ panels.

September 20

ProVideo CoalitionCinemaHonor Magic9 Pro Max features ARRI’s iconic three-lens turret The flagship model from the upcoming Magic9 series from Honor, built with ARRI, will feature the “Cinema Triple Camera System” and a wide range of ARRI Cinematic Looks.

September 19

ProVideo CoalitionCinemaBetter sensor has more pixels per pixel At the same time attendees were desperately searching this year’s IBC for something not brought to us by the letters A and I, broadcasters themselves were putting out pieces titled No ‘effective…

September 19

ProVideo CoalitionCinemaThe Federal Tax Credit Isn’t Just for Hollywood When most people hear the words “federal film tax credit,” their mind probably goes to Hollywood studios, movie stars and hundred million dollar productions getting a handout that they can use to buy…

September 18

ProVideo CoalitionCinemaReview: iPhone 18 Pro Max Here we are again: it’s September, and there’s a new iPhone. I’m here in Brisbane, Australia, and I’ve stood in line to make sure I can write this iPhone 18 Pro Max review before most of you wake up.

September 18

ProVideo CoalitionCinemaiodyne Brings Smarter, More Secure Edge Storage to IBC 2026 Every production relies on storage, but most portable drives remain surprisingly passive. They hold files, collect handwritten labels, and leave the crew to track who has them and whether a transfer…

September 18

ProVideo CoalitionCinemaSonnet announces Breakaway Box 850 T5 Thunderbolt 5 The system now announced, which supports triple-width GPU cards, is compatible with computers with Thunderbolt 5, 4, and USB4 ports.

September 16

ProVideo CoalitionCinemaGoldenrod launches platform for film production incentives The filmmaker-built platform for film and television production incentives opens in Texas, Louisiana and Kentucky with limited early access for productions in additional U.S. markets.

September 16

ProVideo CoalitionCinemaColorfront: versatility is the new standard in media workflows Every mastering facility knows the problem: a new version of a program arrives, and someone has to work out what changed. Colorfront’s new timeline comparison does this automatically!

September 16

ProVideo CoalitionCinemaHOVERAir VERSA: pocket camera that can fly gets 2 IFA Awards Last August HOVERAir opened a new chapter for everyday creators with the launch of VERSA, a 4K gimbal camera that transforms into a self-flying camera.

September 16

The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo