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Photo RumorsRumoursYou don’t have to be a paying member to get discounts from those brands You don’t have to be a paying member of a website in order to get discounts from certain brands – here is an updated list of photo gear promo codes you can use.

Photo RumorsRumoursViltrox to announce four new L-mount lenses next week Viltrox will announce four new L-mount lenses next week (previously reported here): Viltrox AF 14mm f/4 Viltrox AF 20mm f/2.8 Viltrox AF 40mm f/2.5 Viltrox AF 50mm f/2 Check the Viltrox website on…

Photo RumorsRumoursThe new Ricoh GR IV 30th anniversary edition camera kit is now available for pre-order The new Ricoh GR IV 30th anniversary edition camera kit is now available for pre-order: B&H Photo (coming soon) WEX Photo Foto Erhardt Here is what’s included in the kit: Limited-edition GR IV…

Photo RumorsRumoursNew: Panasonic announced a new LUMIX S 20mm f/2.5 compact prime lens for L-mount Panasonic announced a new LUMIX S 20mm f/2.5 compact prime lens for Leica L-mount: Pre-orders: B&H Photo | WEX Photo | Foto Erhardt Additional information Key specs and features: Panasonic announced…

Photo RumorsRumoursWhat else is new? Here is what else is new: Ricoh released additional information on the upcoming GR IV 30th anniversary edition camera kit You can now buy the new Lailens 35mm f/3.5 lens for Leica M-mount Straight…

Photo RumorsRumoursCanon EOS R8 II camera officially announced The previously rumored Canon EOS R8 Mark II camera is now officially announced: Pre-orders: B&H Photo (get tax back) | WEX Photo | Foto Erhardt Aditional information Live panel presentation Also…

Photo RumorsRumoursSony unveils two new compact lenses: Sony FE 600mm f/6.3 and 400mm f/4.5 GM OSS lenses The previously rumored Sony FE 600mm f/6.3 and 400mm f/4.5 GM OSS lenses have now been officially announced: Pre-order links: B&H Photo | WEX Photo | Foto Erhardt Additional information Hands-on…

Photo RumorsRumoursPre-orders for the new ON1 Photo RAW 2027 are now open (coupon code included) Pre-orders for the new ON1 Photo RAW 2027 are now open. You can use the coupon code NIKONRUMORS20 for an additional 20% off discount when ordering from this link.

Photo RumorsRumoursNew on Kickstarter: 3 Legged Thing modular, tactical tripod system 3 Legged Thing launched a new modular, tactical tripod system on Kickstarter. The project has already raised $63,256 of a $13,499 goal with 27 more days to go.

Photo RumorsRumoursWhat else is new? Here is what else is new: OM System PEN camera shipment delayed until November (Amazon pre-orders opened again) First OM SYSTEM PEN camera reviews New Squarehood accessories for Ricoh GR IV cameras…

Photo RumorsRumoursNew product announcements at the 2026 IBC show Here are some of the new products announced at the 2026 IBC show (see the full list here): New Sirui Saturn V2 1.6x anamorphic full-frame lenses with vertical support lenses (E/Z/L/X/RF) – previously…

Photo RumorsRumoursViltrox unveiled new lenses at IBC 2026 Viltrox officially unveiled several new lenses at the 2026 IBC show (previously reported here) New Full-frame L-Mount lenses: AF 14mm F4.0, AF 20mm F2.8, AF 40mm F2.5, and AF 50mm F2.0 New Full-frame…

Photo RumorsRumoursLaowa 180mm f/4.5 1.5x ultra macro lens released for Fuji X and Nikon F mounts Venus Optics released new Fuji X and Nikon F versions of the Laowa 180mm f/4.5 1.5x ultra-macro lens: Pre-orders: B&H Photo | Laowa online store Additional information Previous coverage of the lens…

Photo RumorsRumoursWith the PEN camera, OM System also released a new M.Zuiko Digital 14-42mm f/3.5-5.6 III lens With the PEN camera, OM System also released a new M.Zuiko Digital 14-42mm f/3.5-5.6 III lens: Pre-orders: B&H Photo | Amazon | WEX Photo | Foto Erhardt Supports Focus Stacking 28-84mm 35mm…

Photo RumorsRumoursInsta360 launches Luna Pro gimbal camera co-engineered with Leica Insta360 today announced the previously reported Luna Pro gimbal camera – its newest addition to the Luna series, co-engineered with Leica: Pre-orders: Amazon | B&H Photo | Insta360 store Product…

Photo RumorsRumoursSony FE 600mm f/6.3 and 400mm f/4.5 GM OSS lenses coming soon Sony already announced the previously rumored 8-14mm f/3.5 G lens. The other two leaked telephoto lenses are coming next: Sony FE 600mm f/6.3 GM OSS: $3,800 (995g, 108 x 263mm) Sony FE 400mm f/4.5 GM…

Photo RumorsRumoursOM SYSTEM PEN camera announced, available for order The previously reported OM SYSTEM PEN camera has been officially announced and is available for pre-order: Pre-orders: B&H Photo | Amazon | WEX Photo | Foto Erhardt Additional information The…

Photo RumorsRumoursMore leaked pictures and specifications of the Canon EOS R8 Mark II camera More leaked pictures and specifications of the upcoming Canon EOS R8 Mark II camera: Specifications 24MP Full-Frame Sensor — From R6 II Sensor Protective Curtain Native ISO: 100–102,400 Dual Pixel AF…

Photo RumorsRumoursThe DSLR is not dead: Ricoh is developing an entirely new concept for Pentax DSLR cameras Ricoh announced that it is developing an entirely new concept for Pentax DSLR K-mount cameras – here is a recap of the official announcement: Ricoh Imaging thanks customers for long-term support of…

Photo RumorsRumoursSony 8-14mm f/3.5 G lens announced: Sony’s first full-frame fisheye zoom G lens for E-mount The previously reported Sony 8-14mm f/3.5 fisheye G (SEL814G), Sony’s first fisheye zoom G lens for full-frame Alpha E-mount cameras, has now been officially announced: Pre-order: B&H Photo | Foto…

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About

The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo